Making Informed Decisions in Product Management

This book, designed for Founders and Product Managers, draws from Systems Thinking, Psychology, and Experimentation to offer a structured, real-world approach to solving complex product problems.

Hey folks,

I'm incredibly excited to announce the launch of my new book, Making Informed Decisions in Product Management! This is a project I’ve poured my heart into over the past year, and I’m thrilled to finally share it with you.

At its core, this book is about one of the most critical yet overlooked responsibilities of a product manager—making decisions. Not the flashy, headline-grabbing ones, but the small, systemic decisions made every day that shape product direction, user experience, and ultimately, business success.

What’s the book about?

Rather than covering the basics of product management, this book dives deeper into how to make better decisions across the product lifecycle. It’s structured into four key parts:

1. Starting with the Customer and Data
We begin with the obvious but essential—understanding your customer, product metrics, and prioritization. Whether you're early in your PM journey or a few years in, this section helps ground your decisions in what truly matters.

2. System Thinking in Product
This part explores how interconnected systems influence outcomes. You’ll learn to recognize archetypes like “eroding goals” or “fixes that fail” and how they silently affect your product and team performance. If you’ve ever wondered why some decisions backfire despite good intentions, this section is for you.

3. Psychology of Product Management
Great decisions require understanding how people think. Drawing from Thinking, Fast and Slow and other behavioral theories, this section explores how biases, plausibility, representation, and risk perception affect user choices—and how PMs can design better experiences by accounting for them.

4. Product Experimentation
We wrap up with a hands-on approach to experimentation. From customer support tickets to surveys, MVPs, A/B testing, and prototypes—this section helps you validate what you’re building and why. It’s about going from gut feel to evidence-backed decisions.

Who is this for?

This book is for product managers who want to level up—not by learning more frameworks, but by learning how to think better. If you’ve ever felt overwhelmed with choices, pushed into decisions without clarity, or unsure how to prioritize, this book is your playbook.

A huge thanks to everyone who gave feedback, encouraged the idea, and guided me over the years. I’ve tried to make this book deeply practical and relatable—built on real examples, failures, and lessons.

I’d love for you to read it, share your thoughts, and most importantly—let it shape how you make decisions at work.

Let’s keep building better products, one thoughtful decision at a time.